Vendor / Wholesale / B2B Rep – Automotive Aftermarket Parts B2B Sales

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Location

Sunnyvale, CA

Employment type

Full-time

Compensation

$72K OTE · $40,560–$144,000+ · uncapped

At ColorFittings, we’re a small, nimble, and passionate crew of automotive enthusiasts, hot-rodders, and gearheads. We started in a garage because we were tired of tacky parts and compromise, and over 15 years later, we’re still building the best-looking, leak-free plumbing components on the market. We work hard, have fun, and love what we do.

Your mission in this role: convert inbound dealer applications into active stocking dealers. You’re the tip of the spear getting new shops hooked on our gear by closing their first order — not sitting on long-term account maintenance.

Reports to: Sales Manager / Owner.

What you’ll be doing

• Jump on new dealer applications within one business day (speed and enthusiasm win!).
• Reach out to every assigned applicant via phone and email with authentic passion for their builds.
• Qualify shops for the appropriate dealer tier based on their business model and needs.
• Recommend the perfect opening inventory packages for their customer base.
• Build tailored opening orders that get parts on their shelves fast.
• Clearly walk shop owners through dealer pricing structures and graduation perks.
• Collect resale certificates and required dealer documentation smoothly.
• Close that first order and celebrate bringing a new dealer into the ColorFittings family.
• Keep records tight, accurate, and up to date.
• Seamlessly hand off activated accounts to our B2B Account Manager for ongoing love.

What you DON’T need to worry about

• Inventory forecasting
• Vendor purchasing
• Sponsorship management
• Social media management
• Website management
• Ongoing long-term dealer support
• Fulfillment and shipping
• Reorder management

We keep these off your plate on purpose so you can focus 100% on what you do best: connecting with shops and bringing in new business.

What success looks like

• Lightning-fast response times to inbound dealer inquiries.
• High-quality qualification that sets up both the dealer and ColorFittings for long-term wins.
• Solid opening-order values by helping shops stock what actually sells.
• Clean, detailed notes and pipeline tracking.
• Activated dealers that transition smoothly into loyal repeat buyers.

Who you are

Must-haves

• Must be a true automotive enthusiast
• Top-tier phone communication and genuine people skills
• Highly organized, self-motivated, and process-oriented
• Comfortable picking up the phone and grinding through outbound follow-up calls
• Experience using tools to manage prospects

Nice-to-haves / bonus points

• Automotive performance, aftermarket, or hot-rod building background
• Hands-on fabrication, racing, or wrenching experience
• Prior B2B wholesale or dealer sales experience
• Familiarity with Shopify or e-commerce workflows
• Able to comfortably talk technical details (AN thread pitches, line types, plumbing setups)

How we measure success

Primary scorecard: monthly opening-order revenue, total dealer activations, response SLA compliance (under 24 hours), and pipeline lead tracking, hygiene and accuracy.

Secondary scorecard: inbound-to-dealer conversion rate, average opening-order size, dealer tier graduation rate, and post-activation dealer reorder behaviour.

Why you’ll love working here

This is an ideal role for someone who loves sales, thrives in a fast-paced environment, and truly gets enthusiastic about automotive culture.

We don’t do script-reading telemarketing. We think like enthusiasts and builders. Your goal is to advise shops on the exact right products for their builds — not just upsell them on things they don’t need.

Integrity, authenticity, and long-term relationships always come before making a quick buck. If you’re ready to help bring top-tier automotive plumbing parts to performance shops across the country, we’d love to talk.